Pr releases can produce major added benefits in marketing and PR, even though they don’t achieve placements in major media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers distinctive advantages. Paid services promise media placements and syndication, while free services secure valuable links for online traffic.
Many companies, non-profits and PR agencies utilize paid subscription services like Business Wire to ensure their press releases show up in leading publications. The subscription services have arranged for automatic publishing of news releases in countless websites on the internet – thereby virtually guaranteeing placements for his or her clients’ news releases. A lot more importantly, news releases often serve as the foundation for journalist-written articles in prominent, high-circulation news publications. As a result, news releases distributed by subscription services often achieve high rankings in the search engines News search engine results.
Why Free Press Release Services Still Matter – Free services usually publish the production on the site and seldom hold the syndication/distribution clout of the paid services. The advantage of free sites is their ability to develop keywords, links, tags and meta-tags – which all bring about the traffic on the website as well as your website’s rank.
These links all enhance the variety of total backlinks in your site, which page rankers like Google Pagerank and Alexa take into consideration when rating websites. As Bruce Clay, founding father of Bruce Clay, Inc. marketing optimization agency, explains:
“Press releases have been around forever plus they are still beneficial to the things they were originally designed for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key words as anchor-text in news releases and wants them tagged as “nofollow” to make sure they have zero value for seo. However, “navigational links” which use anchor-text of a domain address, company name or product name usually do not apjflz to be tagged “nofollow” and most likely still produce search engine optimisation value.
Matt Cutts of Google notes that he “wouldn’t expect links from press release websites to help your rankings.” However, in response to Cutts’ statement, a study by SEO Consult proved that links in releases can have direct SEO benefit.
Whether release links boost SEO or otherwise not, one thing remains certain: publication over a free press release site – particularly those with high rating page ranks – generates traffic and readership.
Both paid and free news releases can also positively influence online reputation. Announcements of brand new products, services and promotions present positive information in search results that can rank highly and for that reason push down any negative comments and posts inside the listing of search results. Pushing negative articles off the first page of search results is a major objective of online reputation management programs.
An excellent distribution plan also requires media monitoring to monitor news reports release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations concerning the company or products following the release, and measure the reach and reader sentiment in the press release.