Probably the most difficult job in sending HTML email is making the email appropriate for as numerous email clients as you can. Unfortunately there is not a standard across all platforms. The best practice is to apply tables if you are designing your email. Setup a fundamental template and send this out with some fundamental text added first. By doing this you will notice if your simple template works. When you have done some quick testing it is possible to move on and add more to your HTML email.
HTML Email – The first step in setting up code emails is always to decide on what kind of layout that you want to make use of. Understand that it is really an HTML email template and not a template for any webpage. The basic’s are identical but simple is better. Pick a single column or two column layouts. These perform best for an HTML email because they offer better control.
Single Column Layout – Includes a header with some or each of the navigational links. The e-mail looks similar to the parent website. This can help to strengthen branding. This layout could have links in the body to other articles within the email. A footer is included that could contain identical links which are at the very top. Should your email has already been lengthy then your bottom links can be eliminated to reduce html email size. The footer should also contain instructions as being taken from your list.
Two Column Layouts – Contains a header having a logo. Contains two columns, typically having a narrow side column with links to the parent website and maybe to different parts of the e-mail newsletter. Has a second wider column that contains the meat of the newsletter. Regardless of the your layout is make sure that the most significant element of your message is near the top of the e-mail. Lots of people will just delete if their attention is not really captured with what they see first.
How you can Send HTML Email – You are able to send HTML email using outlook or a web based email application but this will take hours to send out to some short list. Yes it is possible to merge letters and send to your list but the much better way to send HTML emails is by using an automobile responder program. Auto responder programs are created to setup your HTML email once and send to hundreds or thousands of prospects or clients. If you are sending HTML email being a regular part of your company there is no other approach to consider. You will find internet based auto responders as well as PC based auto responders that can be purchased for this type of use.
Best Practices for creating and sending an HTML Newsletter. Use fixed table widths. Even though users do re-size you can be assured that your particular email will keep up with the original integrity that you simply intended when you set it up up. If spacing becomes a concern then use cell padding or cell spacing to tweak your message.
Never use Java Script, Most email clients turn it off.
Try to avoid employing an image that has been sliced. Should you utilize a sliced image and then make sure it displays properly in multiple email clients. Never embed your images. Always store your images on your own website. It is recommended to keep them in a separate folder and you should not delete the folder. If you do then an email which is viewed later on will have broken images in it. Make sure all images include an alt tag, a height tag as well as a width tag. Usually do not send a large single image email. It will look like spam and tokntn efforts is going to be wasted.
Testing your HTML Newsletter – Always remember that there is not any such thing as one little mistake if you are sending to a summary of clients or prospects. It is always multiplied by the dimensions of a list. So always test and inspect what you really are sending. Once you have the layout and also the look down ensure that you look for all the following:
Is the from address displayed properly?
Is the subject line correct?
Does your message include a connect to an online version in the newsletter?
Have you got your remove link towards the bottom?
If you are using merge codes inside your email could they be displaying the proper information?
Do all of the links work correctly?
Do your images have an alt tag set up?
Have you sent the e-mail test to all of the popular email clients like Gmail, Yahoo? Hotmail and AOL?
Have you ever checked your email having a spam checker to be sure the greatest results for deliverability?
Whenever you can say yes to the suggestions above then you are prepared to send out from the HTML email.