When you think “sub shop chain”, you probably think Subway (for the inexpensive footlong), Quiznos (for the free cookies), or Jimmy John’s (for the free smells). But Jacksonville’s own Firehouse Subs hours has been building an impressive empire of the own, conquering 41 states and counting. Firehouse co-founder Robin Sorensen invited us out to a bonkers weekend at Bell Cross Ranch in Cascade, Montana to understand more about his company, and, in the process, we became grizzled ranchers. Here’s what we learned from the experience.
Firehouse Subs was founded by two former firefighter brothers in 1994, specifically Robin (left) and Chris (right) Sorensen. Their dad was also a firefighter, and a whole bunch of other Sorensen dudes before him — the household prides itself on 200 numerous years of professionally putting out flames. Nevertheless the brothers decided to try something different, and left the biz to eventually open their first sandwich shop in Jacksonville in ’94. Only after “dozens of tips for different concepts and other businesses”, according to Robin, though, such as a Christmas tree farm. If you smell fresh pine needles at one of the restaurants, you already know why. (You’re possessing a stroke.)
Firehouse puts mayo on almost everything – New Yorkers best clutch their vintage Jeter jerseys, because at Firehouse, even their precious pastrami gets dressed up in mayonnaise. But Sorensen insists he wasn’t trying to blaze a whole new condiment trail. “Inside the South, we put mayonnaise on everything, therefore it wasn’t anything we even discussed,” he says. “You set mayonnaise over a sandwich. The comment on pastrami from delis in Ny is that’s uncommon, it’s mustard only. I enjoy that, too. But all that drove us was our own personal tastes.”
Cascade, Montana is prime for panoramic photos – Using a population of less than one thousand, this town really requires you to retreat into nature, and it’s pretty spectacular. Make sure to Instagram with caution, though. Montana hosts serious predators like mountain lions, and if they’re as bad as that a person from Talladega Nights, you’re in deep s**t.
Each restaurant features a few of the https://www.storeholidayhours.org/firehouse-subs-menu-prices/ history – It is possible to catch the firefighter influences at the sub chain through their sandwich names (Hook & Ladder, The Engineer) as well as their signature style (“fully involved” — meaning a severe fire in industry speak — gets you mayo, deli mustard, lettuce, tomato, onion, and a kosher dill pickle on the side). But hqpdwo will also get local fire chapters involved with every outpost. Each spot receives a custom mural, and the local departments can pitch in whatever representation they love, ranging from old archived photos of the team in action to retired captains’ leather helmets.
Their hot sauce is actually a nod with their dad… who is still significantly alive. Firehouse loves hot sauce a great deal, they made their very own branded stuff with regional Datil peppers. (Though Datils are pretty hot independently, the sauce is much more of a medium heat.) Chris and Robin named it after their dad to commemorate his 43 years on the force, but it had some unfortunate, morbid consequences. “Obviously, that meant many people assumed he was dead,” Robin says. “We needed to inform them all, no, he’s still around.”